Get Ready to Create an Effective Retail Signage for Your Business

Retail SignageThere is an interesting fact that says “You can have just 3 seconds to attract a customer’s attention.” For small brick and mortar retailers, an easy and effective way to communicate with these customers is through quality business signage that reflects your brand.

We all know that placing an effective signage is an essential tool to operating a successful retail establishment. However, there are lot more factors that must be considered when developing an appropriate signage strategy. Let us discuss them in detail:

Focus on Customer Experience:

Business signage has one purpose: to communicate with the customer. Business owners and retail signage manufacturers should prioritize this goal above all the others when designing a business signage.

Think About Location! Location! Location!

Sign placement can seem simple, but there are many important factors to consider. While placing exterior signage, make sure to place it where it can be seen by as many passersby—on foot and in vehicles–as possible. By effectively placed, you have a guaranteed presence worth far more than the cost of the sign installation. You pay for your signs once, and they work for you 24 hours a day, 7 days a week and 365 days a year.

Keep It Simple

When you design your sign, write down the message you want to get across, then rewrite it in as few words as possible. Keep reducing until you have one to five words for your headline.  That way, the message is clear, as opposed to confusing or loud.

Dos and DON’Ts to Consider While Designing Business Signage

  • DO think before you purchase. Signage makes a statement, and it’s more effective when it is thought out.
  • DO establish a consistent brand and use it across your business.
  • DO invest in quality pieces. It shows when you do.
  • DO look at what other businesses are doing.
  • DON’T forget about readability—font, color choices and size all matter when it comes to getting your point across.
  • DON’T forget that it’s all about the customer.
  • DON’T be afraid to take risks.

Designing an effective sign requires lot of homework and preparation more than a nice logo and a fancy font. Looking to design an outdoor sign for your business? Contact Business Signs of Kansas City today to create a visually appealing outdoor signage!