Can business signs improve sales? An analysis

Visibility of a business is crucial to achieve success. Business signs are simple, yet effective in creating awareness, and generating more sales in the process. Installing business sign that display promotional offers will help drive sales in a short span of time. So is it true that business signs in Kansas City can improve sales?  Take a look: [Read more…]

A Guide to Designing Signs for a Startup Business in the Kansas City

Designing SignsKudos! You have finally achieved your dream of owning a business, and it is up and running. However, the flow of customers is nothing to write home about. Perhaps it’s that old sign you still hang on to despite its age, or you don’t even have one. In successful businesses, signs by sign company Kansas City are a crucial marketing tool that is a must have.

Do not panic at this idea. The points to ponder are as easy as the alphabet, and they revolve around: [Read more…]

How Signs help with Impulse Purchases

Impulse purchasing decisions are an important sales factor and no business owner worth their salt would think of ignoring this component.  In fact, depending on the type of business, almost 20 to 45% of traffic is impulse purchase. Here are a few reasons why signs help people to purchase on a whim;

  • A study conducted by the U.S. Small Business Administration estimated that nearly 50% of people interviewed were encouraged to visit the store/business for the first time through the signage.  Nearly all of these visits were impulsive.
  • While driving or walking past the sign, people often make a mental note of the business. They are more than likely to make use of this information to make an unplanned visit to the location at a later date.  Consider this against the fact that an average person in America drives for about 540 hours per year.
  • If the sign is effective and attractive, people may visit the location not just to purchase, but to examine or make inquiries for the first time. If they’re impressed, you may end up with a customer. And if they do not make the purchase, they may refer your business to someone else.
  • Impromptu decisions are particularly effective for restaurants and bars, especially if they’re a new business.
  • A good outdoor sign prompts people to act and look for instant gratification through a purchase.

ACME Sign Company is a Kansas City based designer and signage manufacturer with more than a century of experience in the industry.  Besides sign designing and manufacturing, we also provide complete installation and maintenance. We have worked with several prestigious clients and helped create some great iconic designs.  All signs are manufactured at our 70,000 square foot facility in North Kansas City and are a certified UL Listed signage manufacturer.

Common Types of Business Signage

Outdoor signs are an important aspect for every brick and mortar based business. You can choose from a wide range of sign types.  Some of the more common ones include:

3-Dimensional Signs — 3D signs are made from foam and coated with fiberglass or a hard shell. They look very attractive and can be used for exterior as well as internal signage.

Architectural and Marquee — These are used for large buildings and may even define the aesthetics of the structure.

Cabinet Signs — These are cheaper when compared to other outdoor signs.

Channel Letters — These signs allow light to be illuminated through the letters in a variety of hue and gas mixtures.

Directional and Wayfinding — These signs are used to serve a functional purpose and direct people to a destination and commonly placed on roads, hospitals and malls guiding people towards a target.

Interior Signs — As the name suggests they’re used inside the building and used to direct customers to a particular location. The aim of these signs is to enhance the interior and make it appealing.

Monument Signs — These are the larger versions of the cabinet type and used as exterior signs to direct people towards a facility. They can be constructed out of a variety of materials including metal, stone, carved foam etc.

Pylon Signs — These are freestanding structures and used on their own to direct traffic towards a business. They’re internally illuminated and are typically supported by pole structures.

Other common types of sign types — Besides the ones mentioned above, other common sign types include neon signs, metal letters, electronic message boards, etc.

The type of sign to be chosen depends on the type of business you manage.  View our signage gallery for other ideas and concepts.  Contact one of our helpful staff members at ACME Sign Company to find the one that suits you best.