Business Signs: Your Permanent Advertising Tool that Serves & Lasts

A report by the International Sign Association claims that signs are responsible for more than 50% of your business and without one, you may not even get financing from a bank! An effective business sign is like a silent salesperson; selling/promoting your brand even when your business is closed for the day.  Business Signs help enhance the following functions;

a)      Develop brand equity: Words, graphics, logos, symbols and other such elements associated with a brand is constantly promoted. For businesses, especially small and medium level companies, brand value is as important as the goodwill value of the enterprise.

b)      Reduces the need for conventional form of advertising: A sign leaves an impression in people’s memories. When the impression is directly related to your brand or business, the need for other conventional form of advertising is naturally reduced.

c)      Lures Impulsive buyers: Impulsive purchases are an important aspect of every business. When customers see a good sign, they are automatically tempted to stop and visit the business and if everything goes well, even make a purchase.

But if you thought that all of the above can be achieved just by hanging out an old shingle painted with your business name, you have to be kidding yourself! Think of a sign as a marketing tool — they have to be effective and attention grabbing. Here are some of the things that make a good signage;

a)      Size: The best business signs are those that are oversized and can be spotted easily even from a distance.

b)      Color: Color combinations that stand out from the background are effective.

c)      Clear: Sentences should be short, succinct and naturally, attention grabbing.

d)     Place: Whether drivers/passersby read your sign depends on how it is placed. Needless to say, it must be placed within the driver/passerby’s vision and must be properly illuminated for enhanced visibility.

At ACME Sign Inc., we cover the whole gamut of signage services, including designing, installation and manufacturing. Contact us to know how we can assist you with your indoor and outdoor signage needs.

Factors that Help Your Signage to Promote More Business

Small and medium businesses may not have the advantage of a huge budget, but with a little ingenuity they can promote their business effectively and successfully.  Local newspaper ads and web promotion are the obvious tools, but did you ever think of signage as a marketing component?  Yes! Signs can be a great and inexpensive way to advertise your business, but where and how you use them is important.


Needless to say, a high targeted traffic area is a marketing factor in itself because people will be automatically be drawn to your store. But that does not mean you cannot draw people to a road less travelled. This is where signage comes to the rescue. When placed strategically in high traffic areas, it can be used as an advertising tool, but these signs should give out additional information such as address, website URL, phone number, etc. Someone might not need your services now, but may still jot down your phone number or URL to seek your services or even refer your business to someone else.

Advertising on the move:

A sign placed on a busy road not only attracts pedestrians, but also helps to draw the attention of drivers. In fact, you can also place small magnetic signs on the door or on the back of a car. Needless to say, they should be informative. Planning a discount sale? Post it on a vehicle and wait for the crowd to come pouring in. Logos, contact numbers, website URLs are also great content for such signs.


Bright and attractive signs help customers form an opinion about your business even before they’ve entered the place. Poorly maintained and unpleasant signs drive off people away from the store. You can create an image about your business even without the customer buying your product or service.

ACME Sign Inc. is a signage manufacturer offering to not just manufacture, but also help with the design and installation.

Practical Uses of Signage

Signs- when they’re useful we don’t pay attention to them, but when they fail us, we freak out! People miss trains, spend hours on the wrong lane, or circle round and round the same place just because the signage was wrong or inadequate. Signs tell us where we are and direct us to get where we want to go.  Here are some practical uses of signage in general:

Wayfinding signs in hospitals and underground parking places: How often have you felt lost and confused in a hospital, at a multi-terminal airport or in an underground parking lot? All it takes is a glance towards the signage and things become clear. Inadequate or improper signs can actually leave people disoriented and confused.

Orientation signs: When lost in a mall, the direction signage is the first thing that people refer to. Signs like ‘you are here’, ‘way out’ and ‘way to xyz’ are very useful. They help people from getting lost.

Destination signs: This is the obvious best use of signs for a business. How do you locate a shop or a store? Refer to the sign! Of course, smart phones have made it easier to find a business from miles away, but without an outdoor sign your patrons would still be confused even if they were standing right outside your store!

ACME Sign Inc. is a Kansas City based sign designing and manufacturing company offering great designs for more than a century now.  All of our designs, research and manufacturing work is done in our 70,000 square foot facility in North Kansas City.  Come by and see us some time!  We have a great selection of signage samples in our showroom or you can check out our outdoor signs gallery online.

How Signs help with Impulse Purchases

Impulse purchasing decisions are an important sales factor and no business owner worth their salt would think of ignoring this component.  In fact, depending on the type of business, almost 20 to 45% of traffic is impulse purchase. Here are a few reasons why signs help people to purchase on a whim;

  • A study conducted by the U.S. Small Business Administration estimated that nearly 50% of people interviewed were encouraged to visit the store/business for the first time through the signage.  Nearly all of these visits were impulsive.
  • While driving or walking past the sign, people often make a mental note of the business. They are more than likely to make use of this information to make an unplanned visit to the location at a later date.  Consider this against the fact that an average person in America drives for about 540 hours per year.
  • If the sign is effective and attractive, people may visit the location not just to purchase, but to examine or make inquiries for the first time. If they’re impressed, you may end up with a customer. And if they do not make the purchase, they may refer your business to someone else.
  • Impromptu decisions are particularly effective for restaurants and bars, especially if they’re a new business.
  • A good outdoor sign prompts people to act and look for instant gratification through a purchase.

ACME Sign Company is a Kansas City based designer and signage manufacturer with more than a century of experience in the industry.  Besides sign designing and manufacturing, we also provide complete installation and maintenance. We have worked with several prestigious clients and helped create some great iconic designs.  All signs are manufactured at our 70,000 square foot facility in North Kansas City and are a certified UL Listed signage manufacturer.

Common Types of Business Signage

Outdoor signs are an important aspect for every brick and mortar based business. You can choose from a wide range of sign types.  Some of the more common ones include:

3-Dimensional Signs — 3D signs are made from foam and coated with fiberglass or a hard shell. They look very attractive and can be used for exterior as well as internal signage.

Architectural and Marquee — These are used for large buildings and may even define the aesthetics of the structure.

Cabinet Signs — These are cheaper when compared to other outdoor signs.

Channel Letters — These signs allow light to be illuminated through the letters in a variety of hue and gas mixtures.

Directional and Wayfinding — These signs are used to serve a functional purpose and direct people to a destination and commonly placed on roads, hospitals and malls guiding people towards a target.

Interior Signs — As the name suggests they’re used inside the building and used to direct customers to a particular location. The aim of these signs is to enhance the interior and make it appealing.

Monument Signs — These are the larger versions of the cabinet type and used as exterior signs to direct people towards a facility. They can be constructed out of a variety of materials including metal, stone, carved foam etc.

Pylon Signs — These are freestanding structures and used on their own to direct traffic towards a business. They’re internally illuminated and are typically supported by pole structures.

Other common types of sign types — Besides the ones mentioned above, other common sign types include neon signs, metal letters, electronic message boards, etc.

The type of sign to be chosen depends on the type of business you manage.  View our signage gallery for other ideas and concepts.  Contact one of our helpful staff members at ACME Sign Company to find the one that suits you best.

How Do Signs Help in Branding?

Your brand image is more than just a signage or a series of words- it tells the world how they should view you and defines your company’s personality. There are several ways through which branding can be done. Sign advertising is probably the cheapest of all these methods.   Here’s how signs help a business in branding;

  • People form an opinion about a store/business even before they physically enter the place. A vibrant and apt sign helps to create a positive impact. A broken or ill-maintained sign undoubtedly leaves a poor image about you and the place as well. In fact, this can be the single most contributors for enhancing the image of your business.
  • A study undertaken by the US Small Business Administration indicates that depending on the type of business around 20 to 45% of people make an impulse purchase. If the signage isn’t clear or effective, cashing on this impulse purchase decision would be difficult.
  • For businesses to survive they need to make their identity clear.  Proper signage helps in this regard. Sometimes, the signage may be the only reason why a customer decided to visit your business for the first time.
  • The primary objective of advertising is to reach the right audience. With a good outdoor sign, this job becomes easy.
  • Whilst driving people make a mental note of your store or business. If the sign is attractive, they may definitely visit your place of business, or at least recommend it to a friend.

When looking for companies that specialize in outdoor signs, ACME Sign Company in Kansas City leads the way. We offer a wide range of services including designing signs, manufacturing them and installation. In fact, we’ve been doing this for more than a century now!

How to Choose the Right Sign Company

As much as we profess about not doing it, we all end up judging a book by its cover.  A business looking to attract customers knows this best!  Signs can be compelling motivators to pull customers inside your store, but it all depends on how attractive it is.

Here are a few things to consider before hiring a professional sign company and signage manufacturer:

  • Comprehensive range of service: Sign companies specialize in a wide range of services including design, manufacturing, installation, etc.   Some of them even offer long term maintenance.  Choose a company that offers a comprehensive range of services.  This makes the job easy to explain and undertake.
  • Complying with mandatory regulations: It is important that signs should comply with mandatory regulations.  For instance, the American Disabilities Act requires all signs especially those installed in buildings, schools, hotels, restaurants, etc. to be complaint with ADA requirements. T owns also have rules about outdoor signs and have to be strictly followed.  The company that you choose should be aware of these rules.
  • Designing Ideas: A great idea is all it takes to make your sign popular.  The company that you choose should be able to come up with fresh ideas, keeping in mind factors such as type of business, targeted market, etc.
  • Service beyond setup: Does the company stop at just installing the sign or do they offer maintenance as well. A company that offers to service after installation is preferred, especially if you plan to include updates in the future.

When looking for a sign company in Kansas City area, ACME Sign Company is an obvious choice.  We offer a wide range of services including sign design, sign manufacturing, sign installation and signage maintenance.  Contact us today so we can help you with your project.

Comparing Sign Advertising with Other Forms

Business signs outside brick and mortar stores are an inexpensive and effective form of advertising. They’re a onetime investment, but with permanent advantages. Considering the life span of the signage, they’re certainly a low cost option when compared to other advertising options. Here, we compare signage with other conventional forms of advertising like newspapers and other local channels.

Newspapers, magazines and other periodicals — In the early days, newspapers and magazines were the only source through which people remained updated on news and information. With the establishment of the Internet, newspaper circulation has declined drastically.  In fact, estimates by the Audit Bureau of Circulation indicate that until March 2010, newspaper circulation had dropped by 6.5% for Sundays and by 8.7% for weekdays.

Local TV Channels — The number of TV channels has multiplied considerably in the past few years, leading to a split in audience numbers. And those who watched usually skip commercials.

Radio — Listening to the radio has become an obsolete entertainment as people have become choosy of what they’d like to hear, thanks to technology like the iPod, satellite radio, Pandora and other commercial free stations.

When compared to these forms, signage continues to shine. Nearly 50% of the 2,500 people interviewed by the U.S. Small Business Administration Department found signs to be a motivating factor whilst entering the store for the first time. People form opinions about your business and judge you by your signage.

Signs not only advertise the product or service, but also help to build a brand image. The external sign draws attention to the interior and creates an image about the place in the minds of the consumer.

When looking for a great sign company in the Midwest,  ACME Sign should be the obvious choice. We offer a host of sign advertising related services including designing the signage and even manufacturing them for the customer.

Why Do I Need a Sign Company for My Business?

If you were a customer shopping for something, would you visit a place that displays attractive signage or one that displays a bland and dull sign? Chances of choosing the former are quiet high. In fact, a study conducted by the U.S. Small Business Administration Department found that out of the 2,475 customers interviewed, nearly 50% replied that the store’s business sign prompted their first visit. There are several reasons why signs work for businesses, especially the small and medium level enterprises. Some of them include;

  • Inexpensive form of advertising: Signs help to advertise your business, 24 hours in a day, 365 days a year- even when your shop is closed. In fact, people even judge your store by the sign you’ve posted. Signs draw attention to your business and lead customers to form an opinion about your business even before physically entering it.
  • Branding: The importance of branding can never be stressed enough. Your brand is your identify. It speaks about the type of clientele you’d like to attract and the market that you would like to target. A sign helps in this effort.
  • Competition: Did you know customers make impromptu decisions to visit your store just by looking at your business sign? This is especially so in high traffic or high competition places. In fact, estimates reveal that about 20 to 40% of businesses benefit from impulse decisions and that signs play a huge motivating factor.
  • They help to target moving traffic: The Federal Highway Administration estimates that an average person drives for up to 540 hours per year. Every time the driver moves to and from your sign, he makes a mental note of your business.

When looking for a sign company in the Midwest, the ACME Sign Company is undoubtedly the best. We help in designing the logo/sign and manufacture them for our clients.