Outdoor signs have been used as a major advertising and information floating mean of communication. A well-researched and located attractive sign boards drives about 25 percent of sales of a simple store. Three reasons for choosing outdoor signs in Kansas City are:
Outdoor signs in Kansas City are justified costs in advertising and promotion. Other modes of advertising like television and radio are accessible to larger audience. Outdoor signs target audience lesser number of people but they inflict higher percentage of customers into action at a much lower cost. You can reach customers effectively without addition of cost by one signage for years.
An advertisement in newspaper last for 24 hours whereas the life of signage is in years. Signage has the longest life among other modes of advertisements. Therefore, designing and location of signage play a very important role in decision making. Signage leaves the first long lasting impression of the brand in customer’s mind.
Television, radio and newspaper advertisements are loud announcements of promotion of a product. Signage is a silent reminder every day. Human psychology occupies a place for product through announcements if there is an interest present in the mind already. However, a recurring event like presence of a sign makes a stagnant place in the mind. The occupied place triggers a sale as soon as there is possibility of product’s usage.
You must couple different modes of advertising to ensure maximum sale under budget.