4 Types of Signage No Retailer Can Afford to Ignore

If you want to operate a successful physical retail business that attracts customers and drives sales, then you need to get noticed – and smart retailers know that it starts with signage. Quality signage from signage manufacturer is an easy and effective way to drive foot traffic and communicate with your customers when designing your store. Signage is just as important as your website design, and retail signage shouldn’t be an afterthought.

  1. Outdoor Signage

Outdoor signage is arguably the most important kind in physical retail because it’s what gets customers in the door, the largest hurdle to beginning a relationship. Exterior signage is the first impression customers have of your business. They can take the form of sidewalk signs, entrance signs, awnings, or window signs. Place signage where it is visible to as much walk-by and drive-by traffic as possible.

  1. Informational Signage

Informational signage may also be known as departmental, directional, organizational, or way finding signage. These signs help the customer navigate your space more easily. The easier it is for a customer to find what they came in for, the more likely they are to rely on that convenience in the future.

  1. Persuasive Signage

Persuasive signage influences consumer behavior through convincing language or attractive imagery. These signs can advertise a particular product or promotion. Persuasive signs or displays can influence customer flow and improve interactivity with otherwise unnoticed products.

  1. ADA (Americans with Disabilities Act) Compliant Signage

Offering accessibility by way of parking, entrances/exits and elevators will make disabled patrons’ experience more comfortable and enjoyable. If your store uses a portable ramp with a doorbell or intercom, you will need to install an appropriate sign letting customers know they can request an employee to bring the ramp to the door.

Choose the appropriate signage from a leading signs business firm in Kansas City and make your business more profitable.